Joel founded Masterhouse in North Vancouver where they launched lifestyle website property, Clubvibes, and since then it has been a wild ride. From original Clubvibes events, authoring strategic marketing plans for national brands, to developing the Golden Owl Hospitality Awards in 2004
Programming the original Clubvibes site by hand complemented with over twenty years in entertainment marketing, has given Joel a unique perspective on software design and marketing products. He is currently our lead strategist and oversees project management at Masterhouse
